We’re on a mission to repair hair that’s been assaulted by the rigors of, well, everything. Could be an obsessive relationship with your flat iron; or a few too many trysts with hot rollers; or going blonde, blonde, and blonder. But when the damage is done, K-PAK conditioner zeroes in on that ravaged cuticle, filling in the battle zones with moisture, silkiness, and strength so nothing tangles with your tresses again.
Perfect choice for: Everyone. And we do mean everyone. Our unique lightweight formula won’t overwhelm fine hair, yet is rich and nourishing enough to have impact on thicker strands.
Here’s how: After shampooing, apply to hair and leave on for a full minute, then rinse and rejoice. For the ultimate treatment follow with K-PAK Deep Penetrating Reconstructor.
The inside secret: Our exclusive Bio-Advanced Peptide Complex is literally anchored on both ends by Amino Acids that specifically target the damaged areas; Keratin Silicone Complex (it’s wonderfully weightless), locks in moisture, seals that repaired cuticle, and delivers intense shine and smoothness to your newly-protected hair.
To say that K-PAK shampoo “cleanses your hair,” is like saying a Chanel coat “keeps you warm.” Sure, it gets the grime out… but it also turns your cleansing into the first step of a reconstruction process specifically designed for hair that’s been put through the ringer. Whether the culprit is overzealous thermal styling or harsh chemical services, our star shampoo actually restores hair’s original condition, measurably increasing strength, and giving it a cloak of protection to fend off future damage.
Perfect choice for: Fine hair (thanks to its low-molecular weight), as well as coarse, thick strands (thanks to a cream-based formula that’s rich and substantial).
Here’s how: No rocket science here… just shampoo, rinse, and repeat, if you like. (We know you’ll like.) Follow with K-PAK Conditioner for a great hair treat!
The inside secret: Think of our formula as a missile on a mission. This hair healer goes right to the damaged areas of the cuticle, instantly filling in those lost amino acids, and restoring elasticity, strength and shine with a powerful combination of our best antioxidant, Bio-Advanced Peptide Complex; plus Keratin Silicone, Vitamin E, and Aloe.
We’re proud of our all products… but this transformative tube makes us sing from the rooftops. And you will, too, after just one encounter with Revitaluxe, which instantly repairs years of damage, doubles your resistance to future breakage, and protects against color fade (by 94%) with a single application. Singing yet? We’ve saved you a spot on the roof…
Perfect choice for: Any hair type/shape/length/texture/color that’s seen damage and wants an immediate rescue.
Here’s how: Apply to freshly-washed hair and allow a full five minutes for Revitaluxe to do its magic. Then rinse and get ready to be blown away.
The inside secret: You can thank our Keratin Peptide Complex (Jojoba Oil, Aloe Extract, and Bio-Mimetic Peptides), which creates a virtual “molecular bandage” on the surface of the hair to protect against damage and dehydration.
Everyone has their favorite product, but our award-winning, Deep-Penetrating Reconstructor has a loyal following that’s truly unparalleled. The reason? In just five minutes (The 5-minute miracle!), this powerful combination of amino acids rebuilds and re-fortifies stressed strands… returning hair to its former glory in a single application.
Perfect choice for: Hair – of any texture, length, or thickness–that’s become damaged, dry, and dull, thanks to relentless exposure to thermal styling tools, chemical processes, or a harsh environment.
Here’s how: Apply to damp, towel-dried hair; allow to penetrate for a full five minutes; then rinse. (Tip: Leave on even longer for an added treat for your hair – your hair will thank you for it.) You’ll feel the difference before you even pick up your blowdryer.
The inside secret: We added the highest concentration of Quadramine Complex, our famous protein-stocked repair formula, to maximize protection and reconstruction to each and every damaged strand
There’s dry hair… and there’s hair that’s so parched, so thirsty, so starved for moisture that only a serious drink could bring it back to life. Intense Hydrator is the cocktail of choice: a profoundly nourishing treatment (at a gentle 3.5 PH level), offering immediate hydration to hair that’s gasping for air.
Perfect choice for: Frizzy, erratic, dry locks that have been zapped of moisture from by everything from chemical treatments to the environment… to lousy genes.
Here’s how: After shampooing, apply generously to the hair shaft and allow to penetrate for a full five minutes. Rinse and style as usual… but with far shinier results.
The inside secret: Bio-Advanced Peptide Complex is a master at quenching thirst by restocking Amino Acids; Silicone seals the cuticle and delivers intense shine; while Lanolin and Shea Butter replace lost lipids.
Just a little off balance? Bring it back with. With just the right amount of conditioning and protection, our classic Daily Care formulas bring normal-to-dry and normal-to-oily hair back into healthy, beautiful balance.
Just one level of fade protection? Discover full coverage color insurance.Sulfate-free Color Endure keeps color true to hue with our triple-threat Multi-spectrum Defense Complex,TM a mega complex of fade-defying Green Tea, antioxidants and UV protectors that fight both the physical and environmental factors that can cause fading and tonal change.
Bulk up without gaining weight? Try the skinny hair miracle.Body Luxe’s body-boosting formulas plump up fine, limp hair with our zero-weight Oat Protein Complex,TM which thickens and volumizes skinny strands without adding an ounce.
Long-lasting, frizz-free smoothness without a chemical process? Yes!Smooth Cure’s ingenious sulfate-free formulas deliver up to 72 hours of dramatically soft, smooth, manageable hair thanks to our formaldehyde- free Kerashield ComplexTM of Keratin, Brazil Nut Oil and Tucuma Butter, which safely tames and strengthens all hair types—from fine to coarse— without harsh, harmful chemicals.
Thirsty hair? Quench it!Moisture Recovery’s water-loving formulas deeply quench dry, dehydrated hair with our bio-diverse Hydramine sea Complex,TM where botanicals and amino acids from the sea meet the richest, most nourishing botanical butters and oils found on land to transform even the most parched hair into a vision of softness and manageability.
STYLE & FINISH
Style and substance?It’s the only way we know.Our Style & Finish formulasfeature the latest and greatest breakthroughs in hair care and styling technology to meet every styling challenge head on, while actually improving and maintaining the condition of your hair.
Do you want a Joico treatment that will change your hair forever?
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